Modern Commerce Academy

Modern Commerce Academy

Get 12 years of strategic retail learnings – in just 3 weeks

Online course with module drops every 3-4 days

Length: 3 weeks total – 3 weeks of lessons, 1:1 session, 1 week final project

Next start date: Tuesday 9th August

Fee: $400 

Registration now open for the next start date – Tuesday 9th August 2022.

Click the button below to register. We’ll send a confirmation email, shortly followed by all the documentation you need

Join some of the world's brightest brands

Does your retail business think like a modern, 21st century retailer? 

Does it take advantage of new strategies and opportunities to get ahead?

Or is it still trapped in the last century? 

Every year, the pace of retail speeds up. Despite this, there are some simple, timeless, strategic truths that can cut through the complexity and help you get ahead.

Modern Commerce is a new view of retail. It is a strategic way of thinking that is not restricted by specific technologies. Modern Commerce retailers are effective, profitable businesses that are always at the forefront of retail, no matter what is flavour of the month.

This course will teach you the framework for Modern Commerce in 3 short weeks. It will show you:

  • How modern retailers need to think
  • How you can move from one mode of thinking to the other
  • A futureproof framework for retail best practice

This course will give you a bird’s eye view of everything a successful, futureproof, 21st century retail business needs to consider.

Whether you’re a CEO, website manager, customer service representative or other role, you’ll learn the role that your department plays in helping your company get ahead, and how departments can work better together.

Key benefits

  • Learn the key strategies applied by the world’s leading retailers

  • Learn a set of timeless, instantly applicable frameworks that will change how you think about retail – and will help your company get ahead

  • Develop a common understanding and language around next-gen retail, to quickly align teams and co-workers

  • Taught by Cate Trotter, one of the world’s top retail experts
  • Opportunity for a 1:1 session with an Insider Trends senior trends consultant
  • Apply the learnings to your own business or client’s business – immediately see new opportunities and ways forward
  • Get a course typically worth $$,$$$ for hundreds
  • Get an official, certified digital badge to display on your LinkedIn profile – and a printed, physical certificate

Meet your instructor

Cate Trotter is the Head of Trends at Insider Trends. She’s been obsessed with retail for the past 12 years, and has been named a top 100 global retail influencer for the past 5. 

She’s studied the strategies of the world’s leading retailers, and interviewed many of the industry’s key innovators. She’s travelled the world, experiencing the best of global retail first-hand. Brands including Nike, Galeries Lafayette, Levi’s, Carrefour and Ikea have made use of her insights – and now you can too.

The course content has been developed by Insider Trends and Avensia, one of the world’s leading retail tech companies.

Strategic and futureproof
Learn a framework for 21st-century businesses that will stay relevant long into the future, regardless of which technologies are hot or not.
Immediately applicable
Your final project will help you turn the course’s learnings into insights that can be immediately applied to your business. You’re welcome to pick any company as the focus for the final project – you can pick your current company to identify strategies that will impress your boss.
Certified and credentialed
Every student that submits a final project by the deadline will receive an official digital credential, which can be displayed on your LinkedIn profile and other digital accounts. You will also receive a printed, signed physical certificate.
Money back guarantee
If you don’t feel the course is worth what you paid for it, we will refund you in full. This guarantee applies to those who engage with all the modules and complete the final project.

What you'll learn

  • The 19 key issues every head office retail employee should be aware of
  • The 4 elements to map when positioning your retail business
  • A method to identify new opportunities and potential threats
  • Ways to adapt your existing strategy to better compete
  • What it means to be a 21st century retailer – and how traditional retail businesses can become futureproof
  • The strategies applied by today’s most valuable retailers
  • Step-by-step techniques to turn knowledge into insight
  • How to forecast a retailer’s ability to create value and stay ahead 
  • The timeless, futureproof module for exceptional customer experience
  • How to improve your company’s value proposition and competitive differentiation
  • A framework that will help you identify new strategies, to keep your retail business ahead of the competition
  • Understand how traditional businesses can bring themselves into the 21st century

How it works

Sign up now to join our next cohort, starting on Tuesday 9th August 2022. Shortly before we begin, you’ll receive supporting documentation, such as exercise sheets and an in-depth timeline.

On Tuesday 9th August, the first few video modules will drop. You’ll watch the course content and complete some short exercises. This will turn what you’ve observed into internalised insight.

Every 3-4 days, additional modules will be released, supported by additional exercises.

At the end of week 3, the final project will begin. This will let you apply everything you’ve learnt on the course to the retail business of your choice. Most students require around 5 hours to complete the final project.

Once you have submitted your final project, you’ll have the opportunity to book a 1:1 session with an Insider Trends senior trends consultant where you can discuss the course, ask questions and have your final project reviewed.


This course is for

In short – anyone in the head office of a medium or large retailer.

Retail leaders – get a better understanding of how the different parts of your business can work together to create value

Retail employees – have more informed, productive conversations about how your team can better support the wider business

Retail tech professionals/salespeople – understand where retail is going, and what should be on your clients’ minds 

Founders – understand what best practice looks like and how your startup can quickly get ahead of the competition

Investors – hone your eye for spotting winners, and boost the strategy of your existing investments

Students – get a holistic look at futureproof retail

Online course with module drops every 3-4 days

Length: 3 weeks total – 3 weeks of lessons, 1:1 session, 1 week final project

Next dates: Tuesday 9th August

Fee: $400 

Registration now open for the next start date – Tuesday 9th August 2022.

Click the button below to register. We’ll send a confirmation email, shortly followed by all the documentation you need.

Join some of the world's brightest brands


Anyone whose work affects retailing, or who hopes to go into this field.

We have deliberately designed the course to provide valuable insights for people of all levels. The frameworks are easy to learn, yet provide new ways to view a retail business and identify opportunities.

The course is entirely online – as such, everyone is welcome to join, regardless of where you are based.

The course structure is designed for busy professionals. 

The time commitment totals around 10 hours, spread across 3 weeks:

  • Around 3 hours to watch the videos and complete the exercises, spread across 3 weeks.
  • Around 5 hours for the final project – how much time you spend is up to you

The course works to deliver the most valuable, impactful insights and frameworks, in the most efficient manner possible. We prioritise quality over quantity.

The video modules drop at a fixed time every 3-4 days, however you can watch these at the time that works best for you. This means that the course works for everyone, regardless of which time zone they are in.

For 6 weeks after your cohort closes, you will be able to log in and view all videos.

Everyone who submits a final project will receive their official badge and signed certificate.

We offer a 50% discount for those who can provide valid student ID. Email us at with a picture of you holding your student ID – we’ll send you a discount code that can be applied at checkout.

Your company or manager may well agree to pay for you to attend the course – contact us for a template to request reimbursement.

We do offer special passes and rates for groups of 5, 10, 20 and beyond. Email or call us on +44 207 183 3785 to find out more and book.

Any other questions? Email us at or phone us on +44 207 183 3785.